New Releases

Check out the latest additions to our product catalog.

What Sets Us Apart

We Dominate The Key Holder Category

We reinvented the key chain in 2013 and again in 2017. We remain the most innovative leader in that category with more game-changing designs on the way

Dedication To Innovation

We invest heavily into product development so we can continue to bring you innovative solutions for everyday problems.

True Margin Promise

We set many of our 3rd Party Marketplace and website prices higher than our retail MSRP’s to help drive sales at retail.

Best-In-Class Retail Packaging

We use premium materials, finishes, and thoughtful design to make sure our packaging stands out on the shelf.


We Helped Over 5 Million People Love Their Keys Again

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